PANTONE Living Coral is vibrant, sociable and empowering. Warm and buoyant.
Yet, it can be a difficult hue for women in leadership who want to convey professionalism and authority in addition to being stylish.
Each year pantone selects a color of the year based on an interpretation of the collective mood or trend. For 2019, Pantone chose Living Coral.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With Consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive cord”says Leatrice Eiseman, executive director of Pantone Color Institute.
Living Coral welcomes and encourages lighthearted activity, symbolizing our innate need for optimism and joyful pursuits, as evidence by the iconic level Marie Kondo has risen to with her tidying empire.
In business, no color projects authority as well as black.
With increased focus on self-expression have times changed? In this Smart Recruiters study – 70% of the hired candidates wore mostly black to their interviews, while only 33% of the rejected candidates wore mostly black to their interview.
However, varied business situations and desired outcomes call for equally varied color treatments.
Coral belongs in the orange family, made up of red (some say pink) and orange. Orange is friendly and adventurous, full of vitality. Similar to red but with less aggression. However; orange can also come across as cheap, unprofessional or inexpensive, reducing the power of your presence. (source)
Those are a few concepts to keep in mind when you are incorporating the benefits of PANTONE Living Coral into your professional wardrobe.
A few tips for wearing Living Coral at work:
A bright open sociable color like Living Coral is the perfect vibrant, mellow, non threatening color to wear for networking functions this spring and summer. Living Coral also picks up on the trend of saturated color on social media – it’s a color you see often because everyone is trying to stand out. (hint)
If you are attending or speaking at a conference in tech, PR, and human resources fields, consider this shade. This shade can humanize a tech topic; add vibrancy to PR businesses, and fits nicely with any human resources vibe. Anything California, and SXSW come to mind here too.
Living Coral is an energetic, empowering environmentally conscious color stirring up imagery of ocean life, coral reefs and vacations. Generally , this color is best applied sparingly in your work attire, unless you are in tourism or perhaps a keynote speaker at a resort conference on a lighthearted business subject, or an ocean related topic.
A Living Coral blazer can be the perfect finishing touch to your casual Friday jeans. The combination of blue and coral is striking. A joyful way to cap the week – and the perfect ensemble for a night cap after hours too.
Note: A trench in Living Coral adds an element of interest to an otherwise neutral palette, and looks great with denim.
So how do you apply Living Coral sparingly? Try a shell or shirt under a neutral jacket: grey, navy, taupe, black, and white subdue the color while adding an element of Living Coral’s warm and empowering impact to your presence.
Have fun and create a capsule wardrobe around a coral jacket as your statement jacket for the season.
Accessories are another ideal way to incorporate Living Coral into your work wear: consider a pump, flat, earrings, or handbag minimize the impact of the color while updating your work look and your presence.
Sociable and spirited, Living coral embodies empowerment, warmth, and buoyancy. Use sparingly and more muted shades the more conservative the situation, and deeper stronger shades to broadcast enthusiasm and empowered presence combined with a nurturing, nonthreatening vibe.