Pantone Institute chose Ultra Violet for 2018 color of the year.
As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, women in leadership may feel empowered to use color to inspire and influence. source
Violet has the highest vibration in the visible spectrum. Ultraviolet is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.
Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Nonconformists such as Prince, David Bowie, and Jimmy Hendrix wore purple.
Purple has ties to women’s suffrage movements known for the purple on their sashes. An article in the Suffragist from 1913 noted the significance of the color: “Purple is the color of loyalty, constancy to purpose, unswerving steadfastness to a cause.”
From a psychology perspective, purple and violet promote harmony of the mind and the emotions, contributing to mental balance and stability.
“It’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
Purple is ambitious and self-assured, the leader. source
But, is ultraviolet a work worthy power color?
Purple is the color of royalty – powerful female public figures such as queen Elizabeth, and Hilary Clinton wear purple. When you are in a high level position, a little ultra-violet can enhance your position while encouraging creativity and harmony. Many saw Hilary Clinton’s purple suit and top treatments in her 2016 political campaign as an extension of her message of unity and faith. The deep shade Clinton chose had a richness and quality to it that demanded respect.
Associations with wisdom lead purple to be used in academic institutions and for search engines like Yahoo!. Monster chose purple to communicate the value of the information they can provide on the web.
Innovative designers connect purple with sophistication and power – drawing on purple’s messages of creativity, wealth and royalty.
Purple is also connected with the 18 to 25 year old market – they see it as sexy and rebellious. source
So purple does have power professionally.
Some negative associations with purple in business include: Immaturity, impractical, cynical and aloof, pompous and arrogant, fraudulent and corrupt, delusions of grandeur and the social climber. When meeting new clients, or pitching a risky venture, consider choosing a less rousing color .
Tips To Wear Ultra Violet
The easiest way to wear ultra violet professionally and avoid appearing gauche is with accents: a jewel toned tote, shoe, or scarf.
I recommend applying the lighter lavender tint in business situations where you want to appeal universally. In this Kissmetrics study women chose purple as their favorite color 23% of the time and the men chose it 0% of the time – although in my experience as a men’s stylist – lavender is the go to color for dress shirts 90% of the time when men want to explore color beyond blue. It’s worth noting creativity is drawn from the feminine side, which explains why women are more drawn to the shade than men.
If you are the center of attention; for example, the presenter, and your know your audience, pull out a statement purple jacket, dress or even pantsuit to deliver a powerful sophisticated message.
In business – being current sends it own powerful message. Incorporating Pantone’s color of the year into your work wear lineup can prove good business.
P.S. What are your views on wearing purple at work – do you see it as a positive power color?