I am happily swamped with work and clients this month, and I am grateful to have still made time for a brief, much needed, weekend retreat in Pennsylvania. I feel rejuvenated, ready for what spring has in store.
Speaking of March.
Remember the Women’s March? Wow! Not simply “wow” because of the Women’s March massive worldwide turnout – but because of it’s, perhaps accidental, branding with pink pussyhats. What a great example of the power of style to brand a message.
Here are 3 lessons that can be applied to personal style branding that I took away from the women’s march:
1) Pick an appropriate symbol – Since pink is the ultimate feminine color, it was a perfect choice for the women’s march. Pink represents caring, compassion and love. By wearing pink hats, the women’s march instantly created a brand that stood for those qualities.
Chose a symbol for your personal style congruent with your message. Think of how you want others to think and feel in your presence. For example, If your goal is to be seen as more credible, wear a watch. Even though we have clocks on our phones, a watch adds that extra detail of style and credibility. Continue Reading →